DW supports “Project Everyone”

On September 25, the UN General Assembly will commit to 17 Sustainability Development Goals. The following day “Project Everyone”, createdin 2014 by filmmaker Richard Curtis, will launch its ‘Global Goals’ campaign with the aim of letting every person on the planet know about it in the course of the following week. International media, celebrities and civil societies will take part in spreading the news. According to the initiators, DW is the project’s most important media partner worldwide.Nobel Peace Prize Laureate Malala Yousafzai, Bill Gates, Meryl Streep, Lang Lang, Richard Branson, Stevie Wonder, Stephen Hawking und Queen Rania of Jordan are among the most prominent supporters of “Project Everyone”.

DW will play a significant part in the campaign by featuring special programs and news stories on different media channels, like DW’s African radio programs in six languages and TV magazines in several languages. Jingles and sound bites composed by Peter Gabriel for “Project Everyone” will be included in many of the special broadcasts.

According to Gerda Meuer, DW’s Director of Programming, “Communicating and sharing the UN Global Goals is a matter of great importance at DW. Economic and social developments are closely intertwined and linked to the protection of the environment – especially on the African continent, whose population is expected to almost double medium-term. DW and its partners reach up to 40 million people in Africa every week. This is how we can contribute to the project.”

Special praise from Richard Curtis for DW’s involvement

On DW’s involvement in the campaign, filmmaker and founder of “Project Everyone” Richard Curtis says: “We’re thrilled to partner with great broadcasters like DW - not only are they contributing excellent radio and TV content around the topic, but this partnership also allows the Global Goals campaign access to their millions of listeners and viewers in Africa and elsewhere.”