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Ukrainian CEO finds the chinks in Russia's splinternet

Kate Laycock
July 7, 2022

The idea was simple - give Russians accurate information about the war by placing adverts in digital spaces unlikely to be noticed by the Russian censors. As CEO of Interactive Advertising Bureau (IAB) Ukraine, Anastasiya Baydachenko realised that she had the skills, the resources and the team on hand to make a significant dent in Russia's so-called splinternet.

https://p.dw.com/p/4DpOE

This interview was first broadcast on DW’s Inside Europe program.