1. Skip to content
  2. Skip to main menu
  3. Skip to more DW sites

Public Viewing - Capitalizing on the World Cup

June 17, 2014

The soccer World Cup is underway and everyone wants to watch. Business with public viewing is booming all over Berlin, from the famous fan zone at the Brandenburg Gate to the outlying district of Köpenick, where 12,000 fans have installed their own sofas on the pitch of the home stadium of second division club FC Union.

https://p.dw.com/p/1CKlO

It's a huge business opportunity for vendors of fan merchandise, caterers and event organizers.