East German design, reloaded
Dutch designers Blom & Blom dig up and refurbish everyday objects from former East Germany. Inspired by their childhood vacations in the East Bloc, they're finding a strong market for the iconic items from the past.
East Germany's everyday objects
Dutch designers Martijn (pictured) and Kamiel Blom scout for forgotten objects in forgotten places, like old lamps and pieces of furniture. They collect and restore items they come across in abandoned factories in what used to be East Germany. Over two decades after German reunification, items representing everyday life in former communist country have become iconic - and can fetch a hefty price.
Hidden treasures
During a long journey through eastern Germany, the Blom brothers discovered these lamps, which they later dubbed "the black swans," in an abandoned warehouse. Back in the 1980s, the designers from the Netherlands would spend family vacations behind the Iron Curtain. Their current passion for East German artifacts can be traced back to their childhood memories.
Let there be light
The "black swans" now light up a coffee bar in Amsterdam. Martijn and Kamiel founded their company, Blom & Blom, just a year and a half ago. The brothers are about to open their first shop in the Dutch capital.
Industrial simplicity
Industrial interior design has recently become popular for decorating both homes and public spaces. The Blom brothers collect lamps as well as furniture pieces, but they have a particular interest in lighting systems due to their functional aspect. Design that follows function is their guiding rule.
Lamp 2.0
After careful restoration in the Blom & Blom workshop near Amsterdam, these lamps will live on happily in their new owner's interior. The two Dutch brothers have convinced clients all over the world that cool, contemporary design can be achieved with respect for a simple object's history.
The passport
Each delivery comes with detailed information about the story behind the refurbished object. The "passport," as the Bloms call it, preserves the past for at least another few decades.
From sausage to design
In Ilpendam, near Amsterdam, Blom & Blom exhibit their collection in a showroom that used to house the village butcher shop. "The old white tiles perfectly fit our lamps and our concept," says Martijn Blom.
Green light
Energy efficiency plays a central role for the designers. Their fluorescent lamps can all be dimmed to save electricity.
Berlin, the muse
"We also have a workshop in Berlin," says Kamiel (pictured). "That place really inspires me. There is so much space; you find abandoned factories in the middle of the city. Besides, Berlin's international atmosphere is very attractive for creative people."